Lutea StudiosLutea Studios is a Somerset-based fashion house creating womenswear and lifestyle pieces using British fabrics, local makers and small-scale production, with Somerset playing a central role in both the making and visual identity of the brand. Rather than following fast-moving fashion cycles, Lutea’s approach is slower and more intentional. Its aesthetic combines quiet luxury with the textures, landscapes and rhythms of the British countryside, translating traditional craft into a contemporary visual language.
Shop Lutea here.
THE PROJECT
We were responsible for capturing video content parallel to the main campaign photography by Holly Jan at Everards Farm, Somerset. Our focus was on documenting the atmosphere, movement and detail of the shoot, from Mel Windsor on set and interactions between the creative team to changes between looks, garment details and the quieter moments behind the finished imagery.
The footage was captured with social content in mind, rather than producing one standalone video, the shoot day became an opportunity to create a range of usable assets.
This included atmospheric BTS footage, movement, collection details and key moments from the shoot, giving the brand a range of content to support the campaign beyond the final photography.
By capturing the process and moments behind the final imagery, we were able to give Lutea’s audience an authentic insight into the people, place and creative work behind the collection, extending the story across social long after the shoot day.