ALM - AGENCY
We are a founder-led marketing agency based in Dorset, working with brands who offer premium products and services. Through considered strategy, polished creative and thoughtfully executed marketing, we help businesses elevate their positioning, refine their brand presence and attract discerning audiences.
INDIVIDUAL SERVICES
Explore Our Full Service Menu
Our Strategy PackagesCompetitor Insight Report
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We go beyond surface-level competitor research to uncover how your competitors really operate. Using open-source intelligence methods, we analyse their positioning, emerging marketing strategy and customer sentiment to identify weaknesses, opportunities and competitive advantages that help your business stay one step ahead.
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A pre-brief call to define your market, your priorities, and the three competitors that matter most.
A full intelligence profile for each competitor, covering positioning, messaging, pricing architecture, product and launch history, paid advertising activity, content performance, partnerships, hiring signals, and public company filings.
Customer sentiment analysis drawn from reviews, forums, and community spaces, showing what buyers value, what frustrates them, and what nobody is offering.
A positioning map showing where each brand sits, where the market is crowded, and where the open space is.
A strategic recommendations report setting out how your brand should position, communicate, and compete, with clear priorities.
A 60-minute debrief call to walk through the findings and agree next steps.
Delivery within three weeks of the pre-brief call.
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To be confirmed post-discovery call.
Each analysis is tailored to your specific requirements and depth of investigation.
The Audit
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An evaluation of your existing marketing to understand how well it's performing. We'll review what's working, identify what's not and highlight opportunities for improvement, providing clear recommendations to strengthen your current marketing activity.
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A pre-audit questionnaire to understand your goals, audience, and current approach.
A full review of your marketing channels.
An audit report with clear findings and prioritised, actionable recommendations.
A debrief call to walk through the findings.
Delivery within two weeks of receiving your completed questionnaire.
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From £1250 [excl. VAT]
Each audit is tailored to provide clear, actionable insight focused on improving positioning, brand perception, content performance, and overall platform consistency.
The Strategy
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A complete marketing plan built around your business goals and future growth. We'll define your target audience, positioning, messaging, channels and marketing priorities, creating a clear roadmap for what to do, how to do it and where to invest.
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We begin with an in-depth consultation session to gain a clear understanding of your brand vision, positioning, audience and long-term business goals.
Your service concludes with a comprehensive strategy presentation from Arianne and delivery of your complete strategy document, containing:
Full review of your current marketing performance
Competitor and market landscape analysis
Target audience profiling and detailed customer persona development
Customer journey mapping
Brand positioning analysis and refinement of your core value proposition
Messaging framework and tone of voice guidance
Multi-channel marketing strategy
Sales funnel development
Budget allocation guidance across marketing channels
Key performance indicators (KPIs) and measurement framework
Strategic marketing roadmap outlining priority actions for the next 6–12 months
Final strategy document and presentation outlining all findings, recommendations, and next steps
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From £3500 [excl. VAT]
Each strategy is developed specifically around your business, target audience, positioning, and growth goals to provide a clear, actionable roadmap for long-term platform performance and audience development
