ALM - AGENCY
We are a founder-led marketing agency based in Dorset, helping brands who offer premium products and services to elevate their brand positioning, refine their online presence and attract discerning audiences.
INDIVIDUAL SERVICES
Explore Our Full Service Menu
Our ProcessOur multi-service approach aims to achieve brand ascension and unifies individual services into a single, cohesive solution, helping you to achieve premium brand status. Below are the 3 key stages of brand ascension that we have identified through our brand ascension framework:
01 Establish, 02 Elevate and 03 Enhance.
01 Establish-
A strategic foundational phase for brands who are entering the market for the first time or looking to re-brand. We build the strategic foundations of your brand and position you as a premium player in your market from the outset.
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A clearly defined brand identity, a compelling market position and a strategic direction that communicates who you are, what sets you apart from the competition and how to effectively communicate your value to your audience.
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Example Service Package
Brand Strategy & Identity Development
Audit & Marketing Strategy
Presentation and handover of all strategic and brand materials to your team
02 Elevate-
Elevate your brand positioning over time. Our monthly rolling management services are designed to transform your brand from ordinary to premium, polished and distinctive.
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We strengthen your positioning and increase perceived value over time by consistently implementing your strategy through ongoing content creation and marketing management.
The focus is on building brand authority, increasing desirability and ensuring your market positioning continues to evolve alongside your business growth.
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Example Service Package
Monthly Marketing Management
Regular Content Days
Reporting, Analytics & Performance Tracking
Ongoing Strategic Consultancy
*Setup & Launch Service: For brands preparing to launch, we offer influencer seeding, waitlist strategy, channel setup and early-stage testing.
03 Enhance-
Our premium ongoing partnership is designed to transform already well-positioned businesses into a truly aspirational brand and ensure your messaging and positioning is strong while you adapt to emerging trends in the marketplace.
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Through high-level strategic oversight and continued brand development, we ensure every aspect of your business reflects the quality, ambition and positioning of the brand you have built.
We strengthen customer relationships, refine brand perception and create a more cohesive experience across every touchpoint, building lasting brand affinity, loyalty and long-term commercial value.
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Ongoing Strategic Advice & Brand Oversight
Continuous Refinement of Communications & Customer Touchpoints
Marketing Management with a focus on Retention, Loyalty & Long-Term Brand Affinity
High-Level Creative Direction & Content Production
Bespoke Campaign Development to Strengthen Emotional Connection & Community
Executive Reporting, Strategic Reviews & Market Adaptation Planning
Our Strategy PackagesCompetitor Insight Report
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We go beyond surface-level competitor research to uncover how your competitors really operate. Using open-source intelligence methods, we analyse their positioning, emerging marketing strategy and customer sentiment to identify weaknesses, opportunities and competitive advantages that help your business stay one step ahead.
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A pre-brief call to define your market, your priorities, and the three competitors that matter most.
A full intelligence profile for each competitor, covering positioning, messaging, pricing architecture, product and launch history, paid advertising activity, content performance, partnerships, hiring signals, and public company filings.
Customer sentiment analysis drawn from reviews, forums, and community spaces, showing what buyers value, what frustrates them, and what nobody is offering.
A positioning map showing where each brand sits, where the market is crowded, and where the open space is.
A strategic recommendations report setting out how your brand should position, communicate, and compete, with clear priorities.
A 60-minute debrief call to walk through the findings and agree next steps.
Delivery within three weeks of the pre-brief call.
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To be confirmed post-discovery call.
Each analysis is tailored to your specific requirements and depth of investigation.
The Audit
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An evaluation of your existing marketing to understand how well it's performing. We'll review what's working, identify what's not and highlight opportunities for improvement, providing clear recommendations to strengthen your current marketing activity.
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A pre-audit questionnaire to understand your goals, audience, and current approach.
A full review of your marketing channels.
An audit report with clear findings and prioritised, actionable recommendations.
A debrief call to walk through the findings.
Delivery within two weeks of receiving your completed questionnaire.
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From £1250 [excl. VAT]
Each audit is tailored to provide clear, actionable insight focused on improving positioning, brand perception, content performance, and overall platform consistency.
The Strategy
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A complete marketing plan built around your business goals and future growth. We'll define your target audience, positioning, messaging, channels and marketing priorities, creating a clear roadmap for what to do, how to do it and where to invest.
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We begin with an in-depth consultation session to gain a clear understanding of your brand vision, positioning, audience and long-term business goals.
Your service concludes with a comprehensive strategy presentation from Arianne and delivery of your complete strategy document, containing:
Full review of your current marketing performance
Competitor and market landscape analysis
Target audience profiling and detailed customer persona development
Customer journey mapping
Brand positioning analysis and refinement of your core value proposition
Messaging framework and tone of voice guidance
Multi-channel marketing strategy
Sales funnel development
Budget allocation guidance across marketing channels
Key performance indicators (KPIs) and measurement framework
Strategic marketing roadmap outlining priority actions for the next 6–12 months
Final strategy document and presentation outlining all findings, recommendations, and next steps
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From £3500 [excl. VAT]
Each strategy is developed specifically around your business, target audience, positioning, and growth goals to provide a clear, actionable roadmap for long-term platform performance and audience development
