ALM - AGENCY
We are a founder-led marketing agency based in Dorset, working with brands who offer premium products and services. Through considered strategy, polished creative and thoughtfully executed marketing, we help businesses elevate their positioning, refine their brand presence and attract discerning audiences.
INDIVIDUAL SERVICES
Explore Our Full Service Menu
Our Strategy PackagesCompetitor Analysis
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Most competitor analysis stops at the surface. A scroll through Instagram, a look at the website, a note on pricing. That tells you what a brand wants you to see. Our competitor analysis goes deeper. Using open-source intelligence methods, we build a picture of how your competitors actually operate. Where they are spending. What they are planning. Where their positioning is weak. What their customers are really saying.
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A pre-brief call to define your market, your priorities, and the three competitors that matter most.
A full intelligence profile for each competitor, covering positioning, messaging, pricing architecture, product and launch history, paid advertising activity, content performance, partnerships, hiring signals, and public company filings.
Customer sentiment analysis drawn from reviews, forums, and community spaces, showing what buyers value, what frustrates them, and what nobody is offering.
A positioning map showing where each brand sits, where the market is crowded, and where the open space is.
A strategic recommendations report setting out how your brand should position, communicate, and compete, with clear priorities.
A 60-minute debrief call to walk through the findings and agree next steps.
Delivery within three weeks of the pre-brief call.
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£TBC
Each analysis is tailored to your specific requirements and depth of investigation.
Social Media Audit
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This audit examines your current activity in depth. What is working, what is not, and why. We look at your audience, your content, and your competitors to find where growth is being lost and where it can be gained. You receive a clear framework for what to post, how to communicate your value, and how to turn attention into enquiries and sales.
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A pre-audit questionnaire to understand your goals, audience, and current approach.
A full review of up to two social media platforms.
An audit report with clear findings and prioritised, actionable recommendations.
Three to five defined content pillars, each with direction on themes and formats.
Messaging guidance on how to communicate your value consistently.
A debrief call to walk through the findings.
Delivery within two weeks of receiving your completed questionnaire.
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£1250 [excl. VAT]
Each audit is tailored to provide clear, actionable insight focused on improving positioning, brand perception, content performance, and overall platform consistency.
Full Marketing Strategy
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This strategy takes a holistic view of your brand, identifying your ideal audience, key market opportunities, refining your positioning, and developing a structured marketing plan. The result is a clear roadmap that aligns your branding, messaging, and marketing activity, ensuring each marketing channel works together to strengthen your brand presence and support long-term growth.
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We begin with an in-depth consultation session to gain a clear understanding of your brand vision, positioning, audience and long-term business goals.
Your service concludes with a comprehensive strategy presentation from Arianne and delivery of your complete strategy document, containing:
Full review of your current marketing performance
Competitor and market landscape analysis
Target audience profiling and detailed customer persona development
Customer journey mapping
Brand positioning analysis and refinement of your core value proposition
Messaging framework and tone of voice guidance
Multi-channel marketing strategy
Sales funnel development
Budget allocation guidance across marketing channels
Key performance indicators (KPIs) and measurement framework
Strategic marketing roadmap outlining priority actions for the next 6–12 months
Final strategy document and presentation outlining all findings, recommendations, and next steps
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From £3500 [excl. VAT]
Each strategy is developed specifically around your business, target audience, positioning, and growth goals to provide a clear, actionable roadmap for long-term platform performance and audience development
SPEAK WITH US
Audit & Strategy Sessions An audit and private consulting session with Arianne addressing your key marketing and strategy concerns and queries. You'll leave with clear, actionable steps you can implement immediately.
