BRAND STRATEGY & IDENTITY
Build Your BrandPremium positioning begins with perception. Your branding is often the first interaction people have with your business, shaping how your quality, value and professionalism are understood. Brand strategy plays a critical role in setting clear direction before creative work begins. We undertake a strategy phase at the start of every project, ensuring that subsequent branding, design and communication decisions are both focused and differentiated.
This applies equally whether we are shaping an established luxury brand or defining the strategy for a new boutique brand entering the market.
A SOCIAL - FIRST BRAND SYSTEM AND FEED DESIGN
Social Media Brand System
Designed to establish a more elevated and cohesive digital / social presence. By refining the visual foundations of your content, we position your brand at a more premium level, creating a social presence that feels polished, recognisable, and strategically aligned with the standard your business is ready to ascend towards.
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A social - first brand guidelines document containing:
Curated brand colour palette
Elevated font pairing recommendations
Social media creative direction and visual concept development
A library of 15-20 custom-designed, fully editable social media templates
Brand-aligned story and feed design system
Visual direction mood-board and inspiration references
Content styling guidance for photography, graphics and layout
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£650 Excl. VAT
Recommended follow-up service: Bring your vision to life with a professionally directed shoot day to produce visuals that match your new brand direction . View shoot packages here.
A POLISHED & COMPREHENSIVE BRAND SYSTEM
Complete Brand Build
Through in-depth strategy, audience profiling, positioning, messaging, tone of voice development, and refined visual direction, we establish the foundations required to build a brand with clear market authority and premium positioning. We then translate that direction into a refined, recognisable brand identity designed to reflect the level your business is ready to grow into
The result is a visually elevated and commercially aligned brand system designed to strengthen perceived value, build long-term recognition and credibility, and support scalable growth across every customer touchpoint.
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We begin with an extensive brand discovery and strategy consultation designed to develop a deep understanding of your business, audience, positioning, long-term vision and growth objectives.
Your service concludes with a comprehensive strategic brand presentation from Arianne and delivery of your complete Brand Strategy & Identity System, containing:
In-depth brand, market and competitor analysis
Target audience profiling and customer psychology mapping
Strategic brand positioning, messaging and differentiation development
Brand mission, vision, values, personality and tone of voice framework
Strategic creative direction and aesthetic positioning
Full visual identity system including logo suite, typography, colour palette and supporting brand assets
Photography, content and social media visual direction
Layout, composition and digital/print application guidelines
Brand application mock-ups across key touchpoints
Comprehensive Brand Strategy & Identity Document designed to support long-term consistency, premium positioning and scalable business growth across all platforms and marketing channels
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Typical investments range from £1500 for light strategic work to £3500 for full builds. An exact quote will be provided post-discovery call.
A complete brand strategy and visual identity package designed to establish a refined, elevated, and strategically positioned brand presence built for long-term growth and premium market recognition.