MARKETING STRATEGY
Reach Your Ideal CustomersA well-developed marketing strategy establishes clear positioning, priorities, customer targeting, and executional direction, ensuring every marketing decision works cohesively toward long-term business growth. The result is stronger brand consistency, more effective allocation of budget, improved customer acquisition, and a marketing ecosystem designed to deliver measurable and scalable results.
A REVEIW OF YOUR CURRENT SOCIAL MEDIA PLATFORMS
Social Media Audit & Analysis
This audit provides a professional evaluation of your current presence, identifying strengths, weaknesses, and untapped opportunities for growth. You’ll gain clear, strategic insight into how your brand is currently positioned online, how your content compares to competitors, and what changes will have the greatest impact. The result is a focused set of recommendations designed to improve the effectiveness, consistency, and performance of your social media activity.
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A detailed audit document and presentation by Arianne.
Audit of all active social media platforms
Analysis of profile setup, branding, and bio optimisation
Evaluation of visual consistency and brand positioning
Assessment of current content quality and content mix and posting frequency.
Engagement analysis and identification of top-performing content and underperforming posts
Competitor comparison within your industry or niche
Audience alignment review
Identification of missed opportunities for growth and visibility
Recommendations to improve reach, engagement, and brand positioning
Actionable suggestions for content improvements and quick wins
Written audit report outlining findings and priority recommendations
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£650 [excl. VAT]
Each audit is tailored to provide clear, actionable insight focused on improving positioning, brand perception, content performance, and overall platform consistency.
LEVERAGE YOUR SOCIAL MEDIA TO ATTRACT YOUR ICP
Social Media Strategy Development
A comprehensive strategy designed to position your brand more effectively on social media. Through audience insights, competitor analysis, and carefully defined content pillars, you’ll receive a clear framework for what to post, how to communicate your value, and how to use social platforms as a strategic marketing channel rather than simply a place to publish content.
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We begin with an in-depth consultation session to gain a clear understanding of your brand vision, positioning, audience and long-term business goals.
Your service concludes with a comprehensive strategy presentation from Arianne and delivery of your complete strategy document, containing:
Initial discovery call
Review and audit of your current social media presence and performance
Competitor analysis across relevant platforms
Target audience insights and behavioural analysis
Platform strategy outlining profile and positioning recommendations
Content pillar development aligned with your brand and target audience
Recommended content themes and formats
Posting frequency and content guidance
Engagement, community-building, partnerships and UGC strategy
Growth strategy outlining opportunities to expand reach and visibility
Example content ideas and post concepts tailored to your brand
Social media strategy document outlining recommendations and next steps
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£1250 [excl. VAT]
Each strategy is developed specifically around your business, target audience, positioning, and growth goals to provide a clear, actionable roadmap for long-term platform performance and audience development.
A GUIDE TO LEVERAGING ALL CHANNELS TO REACH YOUR ICP
Complete Multi-Channel Marketing Strategy
This strategy takes a holistic view of your brand, identifying your ideal audience, refining your positioning, and developing a structured marketing plan across multiple channels, not just social media. The result is a clear roadmap that aligns your branding, messaging, and marketing activity, ensuring every channel works together to strengthen your brand presence and support long-term growth.
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We begin with an in-depth consultation session to gain a clear understanding of your brand vision, positioning, audience and long-term business goals.
Your service concludes with a comprehensive strategy presentation from Arianne and delivery of your complete strategy document, containing:
In-depth initial consultation with additional sessions where required
Full review of your current marketing performance
Competitor and market landscape analysis
Target audience profiling and detailed customer persona development
Customer journey mapping
Brand positioning analysis and refinement of your core value proposition
Messaging framework and tone of voice guidance
Multi-channel marketing strategy
Full social media content strategy and content marketing framework
Campaign planning including example campaign concepts
Marketing funnel development
Channel prioritisation and recommended marketing focus areas
Budget allocation guidance across marketing channels
Key performance indicators (KPIs) and measurement framework
Strategic marketing roadmap outlining priority actions for the next 6–12 months
Final strategy document and presentation outlining all findings, recommendations, and next steps
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£3500 [excl. VAT]
Each strategy is developed specifically around your business, target audience, positioning, and growth goals to provide a clear, actionable roadmap for long-term platform performance and audience development.
SPEAK WITH US
90- Minute Strategy Sessions A private consulting session with Arianne addressing your key marketing and strategy concerns and queries. You'll leave with clear, actionable steps you can implement immediately.